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As the world rallies to contain the spread of COVID-19, consumers continue to adapt to the new normal, characterized by stringent physical distancing and self-quarantining measures. In such a context, few aspects of consumer behaviour will be left unchanged over the long term. Professors Maxime Cohen and Saibal Ray of 91社区鈥檚 Bensadoun School of Retail Management outline four shifts that we can expect to see.

This article is brought to you by Delve, the official thought leadership publication of 91社区's Desautels Faculty of Management.

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Bringing Insight to the Surface

Founded in 2019, Delve is the official thought leadership publication of 91社区鈥檚 Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.