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Throughout the pandemic, in-store technologies like price-check kiosks and self-checkout have created a more convenient shopping experience for consumers and provided retailers with greater access to valuable data on shopping habits. But consumers are concerned about privacy, and retailers may not have the necessary resources to purchase and upkeep in-store tech. Professors Maxime Cohen and Saibal Ray, Academic Director at Bensadoun School of Retail Management, make recommendations for how smaller and midsize retailers can meet the evolving demands of their consumer base.