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Professor Mehmet Gumus, Academic Director of the Master of Management in Analytics (MMA) program, joins SAP鈥檚 On-Demand Webcast to highlight how data interpretation impacts business decisions at every level of an organization. According to Gumus, the primary goal in teaching data analysis to MMA students at Desautels is to help them understand 鈥渨hat just happened, what will happen, and what should happen鈥� in a business setting.