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de Guise is a marketing executive who works primarily with image driven businesses across retail and wholesale channels. He has developed strategies and programs designed to garner customer loyalty with ideas-on-the-money. While leading global marketing at Avon Products, he won concurrent awards for creativity and business transformation. He helped Garage Stores, a Canadian based retailer, open 12 new stores in the United States. He developed word-of-mouth ambassador & loyalty programs with community trend leaders and secured local TV coverage (ABC, CBS, Fox) and editorial mentions to build awareness and a new customer base. In 2006, he was VP of international new releases for 20th Century Fox's home entertainment division. He was also the first ever manager of Calvin Klein's new insights and planning capability. de Guise now acts as a consultant to organizations like jetBlue and Armani Exchange. He has returned to school at New York University to complete a master's in psychology with a specialty in consumer behavior.