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Overview
Marketing : Primarily designed as a practical course in measuring advertising effectiveness. Emphasis on understanding the dynamics of persuasion in an advertising context and developing projects focused on specific aspects of campaign strategies. Knowledge of basic techniques of statistical hypothesis testing is essential.
Terms: This course is not scheduled for the 2011-2012 academic year.
Instructors: There are no professors associated with this course for the 2011-2012 academic year.
- Corequisite: MRKT 453