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Program Requirements
It is intended that the student who completes the Certificate in Marketing will be prepared for a career in a major area in marketing and will be able to understand and use modern marketing literature.
Note: Corequisite courses are not included in the total credit requirement for the program.
Corequisite
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CMSC 101 College Algebra and Functions (3 credits) *
Overview
Management Science (CCE) : Linear and quadratic functions, exponential and logarithmic functions, applications. Sequences and series, mathematics of finance. Permutations and combinations. Introduction to probability. Matrices and systems of linear equations.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Lau, Hang; Roth, Charles (Fall) Chouha, Paul; Roth, Charles; Gavrin, Victor (Winter) Lau, Hang (Summer)
Prerequisite: CMSC 000 Foundations of Mathematics or Diagnostic Test
* or the exemption by examination test
Required Courses (21 credits)
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MGCR 211 Introduction to Financial Accounting (3 credits)
Overview
Management Core : The role of financial accounting in the reporting of the financial performance of a business. The principles, components and uses of financial accounting and reporting from a user's perspective, including the recording of accounting transactions and events, the examination of the elements of financial statements, the preparation of financial statements and the analysis of financial results.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Ryan, Kimberly; Davies, Brian Lindsay; Bierbrier, Edward; Cecere, Ralph; Scott, Julia; Pimentel, Erica (Fall) Ryan, Kimberly; Bierbrier, Edward; Welscheid, Samantha; Farber, David; Moschella, Walter (Winter) Hammami, Ahmad; Bierbrier, Edward; Zajdman-Borden, Karen (Summer)
Continuing Studies: requirement for CMA, CGA, the EA of AACI, and the Institute of Internal Auditors
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MGCR 273 Introductory Management Statistics (3 credits)
Overview
Management Core : Descriptive statistics, probability, random variables, binomial, poisson, normal distributions, sampling distribution of the mean, estimation, hypothesis testing, analysis of variance, tests of goodness of fit, simple linear regression, non-parametric statistics. Use of computer statistics package (no computer background needed). Application to problems in business and management.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Gravel, Claude (Fall) Gravel, Claude (Winter) Gravel, Claude (Summer)
Prerequisite: CMSC 101 College Algebra and Functions or Diagnostic Test
Requirement for the Institute of Internal Auditors, CMA and CGA
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MGCR 352 Marketing Management 1 (3 credits)
Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Mackalski, Robert; Chaxel, Anne-Sophie; Sarigollu, Emine; Mathur, Sameer; Royce, Charles; Delorme, Bruno; Etemad, Hamid (Fall) Mishra, Saurabh; Qiu, Chun; Cyrius, Fabienne; Mackalski, Robert; Nobel, Ralph; Royce, Charles (Winter) Wang, Wei-Lin; Delorme, Bruno (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
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MRKT 354 Marketing Management 2 (3 credits)
Overview
Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.
Terms: Fall 2012, Winter 2013
Instructors: Dracopoulos, George; Mandelos, Billy (Fall) Hwang, Min Ha; Dracopoulos, George; Keller, Wendy Ilse (Winter)
Prerequisite: MGCR 352
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MRKT 357 Marketing Planning 1 (3 credits) *
Overview
Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.
Terms: Fall 2012, Winter 2013
Instructors: Duerksen, Ronald (Fall) Soroka, Robert H S; Delorme, Bruno (Winter)
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MRKT 451 Marketing Research (3 credits)
Overview
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Terms: Fall 2012, Winter 2013
Instructors: Letovsky, Steven; Jo, Myung-Soo (Fall) Hwang, Min Ha (Winter)
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MRKT 452 Consumer Behaviour (3 credits)
Overview
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Mirshak, Paul; Cooperberg, Elana Michelle; Mukherjee, Ashesh (Fall) Moscovitz, David Lewis; Cooperberg, Elana Michelle (Winter) Royce, Charles (Summer)
Prerequisite: MGCR 352
* Must be taken as the final course in the certificate.
Complementary Courses (9 credits)
9 credits from:
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BUSA 464 Management of Small Enterprises (3 credits)
Overview
Business Admin : The distinctive characteristics, risks, opportunities and rewards inherent in the ownership and management of a small enterprise. It will assist students in judging the appropriateness of an entrepreneurial career and in selecting and timing a specific venture.
Terms: Fall 2012, Winter 2013
Instructors: Horowitz, David (Fall) Horowitz, David; De Medeiros, Egberto; O Farrell, James F (Winter)
Prerequisite: MGCR 341
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MGCR 382 International Business (3 credits)
Overview
Management Core : An introduction to the world of international business. Economic foundations of international trade and investment. The international trade, finance, and regulatory frameworks. Relations between international companies and nation-states, including costs and benefits of foreign investment and alternative controls and responses. Effects of local environmental characteristics on the operations of multi-national enterprises.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Matziorinis, Nicholas; Juergens, Hermann; Saba, John (Fall) Madan, Sujata; Matziorinis, Nicholas; Saba, John (Winter) Saba, John (Summer)
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MRKT 355 Services Marketing (3 credits)
Overview
Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.
Terms: Fall 2012, Winter 2013
Instructors: Dellar, Mary (Fall) Dellar, Mary (Winter)
Prerequisite: MGCR 352
- MRKT 434 Topics in Marketing 1 (3 credits)
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MRKT 453 Advertising Management (3 credits)
Overview
Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.
Terms: Fall 2012, Winter 2013
Instructors: Dellar, Mary (Fall) Letovsky, Steven; Dellar, Mary (Winter)
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MRKT 455 Sales Management (3 credits)
Overview
Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.
Terms: Fall 2012, Winter 2013
Instructors: Moscovitz, David Lewis (Fall) Desrosiers, Lee; Moscovitz, David Lewis (Winter)
Prerequisite: MGCR 352
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MRKT 456 Business to Business Marketing (3 credits)
Overview
Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.
Terms: This course is not scheduled for the 2012-2013 academic year.
Instructors: There are no professors associated with this course for the 2012-2013 academic year.
Prerequisite: MGCR 352
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MRKT 483 International Marketing Management (3 credits)
Overview
Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
Terms: Fall 2012, Winter 2013
Instructors: Etemad, Hamid (Fall) Etemad, Hamid (Winter)
School of Continuing Studies—2012-2013 (last updated Apr. 29, 2013) (disclaimer)