Overview
Business : Engaging stakeholders, clients, supporters, and consumers in trust relationships to promote reputation, public support, brands, products, political campaigns and social causes. Global and multilingual considerations. Students will develop a digital campaign, including appropriate measurement and evaluation.
Terms: Winter 2016
Instructors: Wightman, John; Cross, Scott (Winter)
30 hours of classroom instruction plus approx.15 hours of course readings and assignments
It is strongly recommended to take Current Trends in Digital Communication course prior to this course.