Vue d'ensemble
Marketing : Theories and practices of personal selling. Principles of sales management. Customer experience. organizational sales strategy, development of relationship, product, customer and presentation strategies, sales team management, measurement of service quality, feedback research, and management of customers鈥� expectations.
Trimestres : Automne 2015
Charg茅s de cours : Delorme, Bruno (Fall)
Corequisite: CMR2 542