Exigences du programme
Le certificat de d茅veloppement professionnel en gestion de contenu num茅rique et de communaut茅 virtuelle vise 脿 fournir aux professionnels les connaissances et les comp茅tences requises pour repr茅senter leur organisation ou leur marque dans les m茅dias sociaux, pour cr茅er un contenu probant, pour g茅rer les communications en ligne et pour administrer le contenu provenant d'un grand nombre de sources afin d'optimiser le potentiel pour l'organisation. Une importance particuli猫re est accord茅e aux sujets suivants : surveillance et suivi du contenu num茅rique, processus d'analyse du contexte, suivi des tendances et des conversations dans le but d'influer sur les opinions et les comportements et am茅lioration de la r茅putation et de l'empreinte num茅rique de l'organisation.
Cours obligatoires
-
CBUS 110 Current Trends in Digital Communication (4.5 unit茅s d'EP) *
Vue d'ensemble
Affaires : Principles of digital communication. Overview of current uses of Internet-based media (websites, blogs, databases, social media) in public relations, direct marketing, internal communications, fund-raising, community projects, consumer relations and reputation management. Trends and best practices in digital and social technologies, as well as their appropriate use for different organizations and objectives. Tried-and-true as well as trending uses of widely used platforms, and the shift to mobile applications. Measurement and evaluation strategies, methods and resources. The mutual influence of traditional and digital media.
Trimestres : Automne 2015, Hiver 2016
Charg茅s de cours : Sullivan, Michelle; Cross, Scott (Fall) Sullivan, Michelle (Winter)
30 hours of classroom instruction plus approx.15 hours of course readings and assignments
-
CBUS 111 Content Creation (4.5 unit茅s d'EP)
Vue d'ensemble
Affaires : The role of original content in organizational strategy. Its influence on decision-making in the social, economic and political spheres, notably news flow and consumer choice. Effective engagement, persuasion, story-telling, relationship-building and community management using the principles of effective writing for a range of audiences. Writing for the Web and social media. Creative and effective use of design and audio-visual elements as essential elements of content creation. Sharing, recycling/upcycling content created by others.
Trimestres : Automne 2015
Charg茅s de cours : Cross, Scott (Fall)
30 hours of classroom instruction plus approx.15 hours of course readings and assignments
It is strongly recommended to take Current Trends in Digital Communication course prior to this course.
-
CBUS 112 Social Media Strategies and Community Management (4.5 unit茅s d'EP)
Vue d'ensemble
Affaires : Engaging stakeholders, clients, supporters, and consumers in trust relationships to promote reputation, public support, brands, products, political campaigns and social causes. Global and multilingual considerations. Students will develop a digital campaign, including appropriate measurement and evaluation.
Trimestres : Hiver 2016
Charg茅s de cours : Wightman, John; Cross, Scott (Winter)
30 hours of classroom instruction plus approx.15 hours of course readings and assignments
It is strongly recommended to take Current Trends in Digital Communication course prior to this course.
-
CBUS 113 Strategic Digital Communications (4.5 unit茅s d'EP)
Vue d'ensemble
Affaires : Aligning digital communications with organizational strategies. Development and implementation of digital communication plans. Employee engagement, internal branding, policies and best practices in the use of social media in organizations. The use of social media tools for employee recruitment, handling information leaks, reputation and crisis management. Integration of traditional and social media relations.
Trimestres : 脡t茅 2016
Charg茅s de cours : Scott, Jeffrey P; Sullivan, Michelle; Cross, Scott (Summer)
30 hours of classroom instruction plus approx.15 hours of course readings and assignments.
It is strongly recommended to take Current Trends in Digital Communication course prior to this course.
-
CBUS 114 Content Management and Architecture (4.5 unit茅s d'EP)
Vue d'ensemble
Affaires : The organization and management of content processes through the use of digital media. Understanding the role of content in the modern enterprise and the need for an enterprise-specific, functional architecture. Purposing of content, creating the content strategy and the execution processes and workflow models for content creation and deployment. Issues of implementation. Understanding and crafting the systems and structures of the organization鈥檚 content functions.
Trimestres : Hiver 2016
Charg茅s de cours : Grindlay, Steven; Cross, Scott (Winter)
30 hours of classroom instruction plus approx.15 hours of course readings and assignments.
It is strongly recommended to take Current Trends in Digital Communication course prior to this course.
* Nota : les 茅tudiants sont fortement encourag茅s 脿 suivre le cours 芦 CBUS 110 : Current Trends in Digital Communication 禄 avant tout autre cours du programme.