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MRKT 357 Marketing Planning 1 (3 credits)

Note: This is the 2016–2017 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs.

Terms: Fall 2016, Winter 2017

Instructors: Dracopoulos, George (Fall) Soroka, Robert H S; Dellar, Mary (Winter)

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