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Graduate Certificate (Gr. Cert.) Internet Business (15 credits)

Note: This is the 2016–2017 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Career & Professional Develop     Degree: Graduate Certificate in Internet Business

Program Requirements

Revision, December 2016. Start of revision.

Required Courses (12 credits)

  • CMIS 530 Digital Analytics and Targeting (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Management Information Systems : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.

    Terms: Fall 2016

    Instructors: Aldik, Fares (Fall)

  • CMIS 543 Internet Business Analysis and Optimization (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Management Information Systems : Tools and techniques to effectively design and advertise online. Measurement of results from marketing campaigns. Improve web user experience by optimising information architecture, navigation and website search engines. Management strategies in tracking and reporting of website activities and practical skills for successful web deployment will also be covered.

    Terms: Winter 2017

    Instructors: Mottaghi, Hoda (Winter)

  • CMIS 544 Social Media Marketing and Technology (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Management Information Systems : Examines the use of social media in business, new channels of marketing, advertising and communication that make up the social media space, leveraging marketing channels for optimal results. Utilizes case studies and lab exercises from large corporations and small business to provide hands-on experience and real-world examples.

    Terms: Winter 2017

    Instructors: Muscott, Adam (Winter)

  • CMIS 549 Digital Customer Experience and Technology (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Management Information Systems : Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platform. Best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.

    Terms: This course is not scheduled for the 2016-2017 academic year.

    Instructors: There are no professors associated with this course for the 2016-2017 academic year.

Complementary Course (3 credits)

3 credits from:

  • CCS2 505 Applications Programming (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Computer Science (CCE) : Tools and techniques in designing and implementing enterprise software applications by using modern programming languages on an advance software development framework.

    Terms: Fall 2016

    Instructors: Havas, Michael (Fall)

    • Restriction: Students must have successfully completed an introductory computer programming course. Students who have not met this requirement must successfully complete CCCS 300.

  • CCS2 508 Web Application Development (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Computer Science (CCE) : Use of web application frameworks to improve both productivity and time to market. Primary technology and fundamental architectural elements of programming web sites that produce content dynamically. Client-side and server-side application development, databases within web applications, and open source software stack for web applications.

    Terms: Winter 2017

    Instructors: Prokopski, Grzegorz (Winter)

    • Restriction: Students must have successfully completed an introductory computer programming course. Students who have not met this requirement must successfully complete CCCS 300.

  • CCS2 510 Computer Network and Internet Security (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Computer Science (CCE) : Basic principles, design and performance of computer networks. Theory and technology, including network security models, cryptography protocols and standards, network security threats and types of attacks, security counter-measure strategies and tools, firewalls, access control and platform-specific security issues.

    Terms: This course is not scheduled for the 2016-2017 academic year.

    Instructors: There are no professors associated with this course for the 2016-2017 academic year.

  • CCS2 535 Internet Business Project (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Computer Science (CCE) : Project design, development, implementation and "release".

    Terms: This course is not scheduled for the 2016-2017 academic year.

    Instructors: There are no professors associated with this course for the 2016-2017 academic year.

  • CCS2 550 Multimedia Communication Design and Marketing (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Computer Science (CCE) : Emphasis on the application of visual communication and knowledge management in business decision making, communication, marketing and research. Focus on identification and management of tools, media, channel delivery and customer interaction. The course explores the applications, formats and best practice strategies in reaching the target audiences.

    Terms: Winter 2017

    Instructors: Ciobanu, Ovidiu (Winter)

  • CCS2 590 Topics in Information Technology (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Computer Science (CCE) : Specialized course covering an advanced topic in the information technology area selected from current issues or themes in literature.

    Terms: Fall 2016

    Instructors: Havas, Michael (Fall)

    • Students must have successfully completed an introductory computer programming course. Students who have not met this requirement must successfully complete CCCS 300.

  • CGM2 510 Project Management: Tools and Techniques (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Management : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.

    Terms: Fall 2016, Winter 2017, Summer 2017

    Instructors: Chasse, Andrew (Fall) Chasse, Andrew; Lapointe, Deirdre (Winter) Chasse, Andrew (Summer)

    • Restrictions: Open to students currently in a program. Not open to Special Students.

    • **Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the third lecture day.

  • CMS2 527 Business Intelligence and Analytics (3 credits)

    Offered by: Career & Professional Develop (School of Continuing Studies)

    Overview

    Management Science (CCE) : This course provides a managerial and technical focus on computational and business techniques which can help to identify new business opportunities and transform an organization’s future by optimizing operational and strategic decision making.

    Terms: Winter 2017

    Instructors: Troy, Philip (Winter)

Or any other 500- or 600-level course offered and approved by Career and Professional Development.

Revision, December 2016. End of revision.
School of Continuing Studies—2016-2017 (last updated Aug. 26, 2016) (disclaimer)
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