Nota : Ceci est la version 2017鈥�2018 de l'annuaire 茅lectronique. Veuillez mettre 脿 jour l'ann茅e dans la barre d'adresse de votre navigateur pour une version plus r茅cente de cette page, ou .
Vue d'ensemble
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Terms: Automne 2017, Hiver 2018, 脡t茅 2018
Instructors: Royce, Charles (Fall) Royce, Charles (Winter) Royce, Charles (Summer)
