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Vue d'ensemble
Marketing : The social issues and concerns affecting marketing management are examined and the two way relationship between marketing and social change is explored. Particular attention is paid to consumerism, government regulation in marketing, corporate social responsibility, social marketing and marketing role in a conserve society.
Terms: Hiver 2018
Instructors: Feigenbaum, Bonnie M (Winter)
Prerequisite: MGCR 352
