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Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2019, Winter 2020, Summer 2020
Instructors: Etemad, Hamid; Kim, Hee Ryung; Soroka, Robert H S (Fall) Lu, Yi; Yang, Nathan; Sarigollu, Emine; Mackalski, Robert (Winter) Li, Wanyu; Haruvy, Ernan (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
