Nota : Ceci est la version 2019鈥�2020 de l'annuaire 茅lectronique. Veuillez mettre 脿 jour l'ann茅e dans la barre d'adresse de votre navigateur pour une version plus r茅cente de cette page, ou .
Vue d'ensemble
Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.
Terms: Automne 2019, Hiver 2020, 脡t茅 2020
Instructors: Dellar, Mary (Fall) Dellar, Mary (Winter) Dellar, Mary (Summer)
Prerequisite: MGCR 352
