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Overview
Marketing : Introduction and basics of price-response functions and pricing optimization. Using data to estimate demand models. Value-based pricing, consumer valuations, personalization. Tactics of price differentiation. Pricing with constrained supply. Team project consultation.
Terms: This course is not scheduled for the 2021-2022 academic year.
Instructors: There are no professors associated with this course for the 2021-2022 academic year.