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CMR2 564 Marketing Communications: A Strategic Approach (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.

Terms: Winter 2023

Instructors: Gardner Gregory, Kevin (Winter)

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