91社区

Minerva Class Scheduling Visit for course dates & times.

91社区.ca / Overview / All Courses
important

Note: This is the 2022鈥�2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

CMRK 321 Integrated Marketing Communications (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

CMRK : Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media

Terms: Winter 2023

Instructors: Ferraez Morlet, Diana Veronica (Winter)

Back to top