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MRKT 453 Advertising and Media (3 unit茅s)

Offered by: Gestion (Gestion)

Vue d'ensemble

Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

Terms: Automne 2022, Hiver 2023

Instructors: Vakratsas, Demetrios (Fall) Dellar, Mary (Winter)

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