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Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Certificat d'études supérieures (Cert. étu. sup.) commerce sur Internet (15 unités)

Offered by: Management & Entrepreneurship     Degree: Graduate Certificate in Internet Business

Program Requirements

Cours obligatoires (12 unités)

  • CMIS 530 Digital Analytics and Targeting (3 unités)

    Offered by: Technology & Innovation (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.

    Terms: Automne 2022

    Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)

  • CMIS 543 Digital Customer Experience (3 unités)

    Offered by: Technology & Innovation (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.

    Terms: Hiver 2023

    Instructors: Harrisson-Boudreau, Jean-Philippe (Winter)

  • CMIS 544 Digital Marketing Automation, Planning and Technology (3 unités)

    Offered by: Technology & Innovation (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.

    Terms: Hiver 2023

    Instructors: Mottaghi, Hoda (Winter)

  • CMIS 549 Digital Media and Search Engine Optimization (3 unités)

    Offered by: Technology & Innovation (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.

    Terms: Automne 2022

    Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)

Cours complémentaire (3 unités)

3 unités parmi les cours suivants :

School of Continuing Studies—2022-2023 (last updated avr. 26, 2022) (disclaimer)
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