Note: 91社区鈥檚 new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.
Overview
Marketing : Development of a complete strategic marketing plan including the allocation of resources. Formulation of a marketing strategy for real-world cases.
Terms: Winter 2025
Instructors: Gardner Gregory, Kevin (Winter)
Prerequisite(s): Departmental approval required.
Restriction(s): Not open to students who have taken CMR2 570.
