91社区

91社区.ca / Overview / All Courses
important

Note: 91社区鈥檚 new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.

Course information on this site is not reflective of offerings for the 2025鈥�2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.

MRKT 351 Marketing and Society (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : The social issues and concerns affecting marketing management are examined and the two way relationship between marketing and social change is explored. Particular attention is paid to consumerism, government regulation in marketing, corporate social responsibility, social marketing and marketing role in a conserve society.

Terms: Winter 2025

Instructors: Mookerjee, Sid (Winter)

Back to top