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Course information on this site is not reflective of offerings for the 2025鈥�2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.
Gestion : Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture鈥檚 customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline selling as well as B-to-B and B-to-C models. Business negotiation strategies.
Terms: Automne 2024
Instructors: Sacksner, Jeffrey (Fall)
