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CMR2 642 Marketing Principles and Applications (3 unit茅s)

Offered by: Global & Strategic Comm. (脡cole d鈥櫭ヾucation permanente)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

Marketing : Examination of the different aspects of marketing operations: the marketing concept, analysis and research of market opportunities, and the planning, implementation, and control of the marketing program (product, promotion, distribution, and pricing). Focus is on the general market environment and Canadian marketing institutions.

Terms: Automne 2024, Hiver 2025

Instructors: DesRosiers, Lee (Fall) Letovsky, Steven (Winter)

  • Restriction(s): Not open to students who have taken CMR2 542.

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