Program Requirements
Le certificat en relations publiques est ax茅 sur la profession, son contenu 茅tant constamment mis 脿 jour d鈥檃pr猫s les meilleures pratiques de l鈥檌ndustrie. Ce certificat est 茅galement revu sur une base r茅guli猫re gr芒ce 脿 des recherches effectu茅es au niveau des 茅tudes en communications.
Le certificat en relations publiques est con莽u pour r茅pondre 脿 la demande croissante de comp茅tences professionnelles dans ce domaine d'activit茅. Il est tout 脿 la fois professionnel et orient茅 vers les 茅tudiants : son contenu suit l'茅volution des meilleures pratiques du secteur et il est fr茅quemment enrichi par les r茅sultats des recherches men茅es dans le domaine des communications. Les 茅tudiants ont la possibilit茅 de travailler directement avec l'industrie gr芒ce 脿 des 茅tudes de cas r茅elles, en constante 茅volution. Les cours suivent des directives de la Soci茅t茅 canadienne des rela颅tions publiques Inc. (SCRP) et de la Soci茅t茅 des relationnistes du Qu茅bec (SRQ). Des repr茅sentants de ces associations et d'autres regroupements professionnels participent au comit茅 charg茅 de d茅finir le programme.
Cours obligatoires (24 unit茅s)
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CPRL 223 Basics of Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.
Terms: Automne 2024
Instructors: Durocher, Andre (Fall)
- CPRL 224 Applied Public Relations Methods 2 (3 unit茅s)
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CPRL 225 Social and Traditional Media Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.
Terms: Hiver 2025
Instructors: Durocher, Andre (Winter)
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CPRL 226 Corporate Communications (3 unit茅s)
Vue d'ensemble
Relations publiques : Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.
Terms: Hiver 2025
Instructors: Pealow, Kristy (Winter)
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CPRL 227 Internal Communication (3 unit茅s)
Vue d'ensemble
Relations publiques : An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.
Terms: Automne 2024
Instructors: Pickering, Victoria (Fall)
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CPRL 321 PR Issues Management (3 unit茅s)
Vue d'ensemble
Relations publiques : Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.
Terms: Hiver 2025
Instructors: Bernardino, Paula (Winter)
Prerequisite(s): CPRL 223.
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CPRL 322 Cases in Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
Cours compl茅mentaires (6 unit茅s)
6 unit茅s parmi les cours suivants :
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CGMG 210 Fundamentals of Project Management (3 unit茅s)
Vue d'ensemble
Gestion g茅n茅rale : Fundamental principles and best practices of project management essential to the successful development of projects or other complex undertakings within an organization; includes methods for defining, planning, and scheduling activities and resources.
Terms: Automne 2024, Hiver 2025
Instructors: Chasse, Andrew; Gauthier, Louis-Charles (Fall)
Restrictions: Open to students currently in a program. Not open to Special Students.
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.
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CPRL 220 Fundamentals of Fund-Raising (3 unit茅s)
Vue d'ensemble
Relations publiques : Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
Terms: Automne 2024
Instructors: Lynch, Shaun (Fall)
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CPRL 228 Event Management (3 unit茅s)
Vue d'ensemble
Relations publiques : Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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MGCR 222 Introduction to Organizational Behaviour (3 unit茅s)
Vue d'ensemble
Tronc commun de gestion : Individual motivation and communication style; group dynamics as related to problem solving and decision making, leadership style, work structuring and the larger environment. Interdependence of individual, group and organization task and structure.
Terms: Automne 2024, Hiver 2025
Instructors: Gordon, Sarah; Ody, Amandine; Blanchette, Simon (Fall) Mackey, Jeraul; Dakhlallah, Diana; Galperin, Roman; Findlay, Sylvia Miriyam (Winter)
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MGCR 352 Principles of Marketing (3 unit茅s)
Vue d'ensemble
Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Automne 2024, Hiver 2025
Instructors: Etemad, Hamid; Aronovitch, Aviva; Cyrius, Fabienne; Blanchette, Simon (Fall) Dor茅, Bruce; Zhao, Clarice (Winter)
