In April 2024, the 91社区 Desautels MBA class of 2024 embarked on an unforgettable journey to Brazil. This annual study trip abroad was designed to blend cultural immersion, industry exposure, and a deeper understanding of Brazil's vibrant business landscape. Begun in the bustling city of S茫o Paulo and wrapped up in the iconic Rio de Janeiro, the trip offered a whirlwind of insights, learning and connections.
A particularly memorable aspect of the trip was the opportunity to reconnect with 91社区 alumni. Hearing their experiences and witnessing their enduring affection for their alma mater was truly inspiring for the students. Another highlight was the camaraderie among the cohort, with shared experiences of exploring cities and learning from MBA Academic Director, Professor John-Paul Ferguson, who enriched the trip with insights from previous journeys. The visit to Botafogo stood our for many, especially the football fans, who found the local passion for the sport exhilarating.
The cultural immersion began with a deep dive into Brazil鈥檚 rich history. Students delved into the country's past, from its colonial roots to its modern-day diversity, providing context on current-day Brazilian industry operations. Brazil's culture is a rich tapestry woven from Indigenous, Portuguese, African, and various immigrant influences, reflected in everything from the country's vibrant festivals to its culinary delights. Visiting iconic sites like Christ the Redeemer and Sugarloaf Mountain in Rio was awe-inspiring and offered the group a glimpse into Brazil's natural beauty and cultural significance.
Industry exposure was a key component of the trip. Visits to companies like Brookfield and Natura provided students valuable insights into large-scale investments and sustainable business practices in Latin America. At Brookfield, they explored the strategic investments driving growth across the region. Meanwhile, Natura's commitment to eco-friendly cosmetics highlighted the growing importance of sustainability in business. These visits underscored Brazil's position as an emerging economic power and showcased the innovative approaches that companies are adopting to thrive in a dynamic environment.
Networking played a significant role throughout the group鈥檚 journey. Students had the opportunity to engage with local professionals, fellow students, and business leaders, building connections that went beyond exchanging business cards. Conversations often extended to topics such as family, football, and Brazil's natural beauty, reflecting the importance of personal relationships in Brazilian business culture.
On a personal level, this trip was transformative for many students. Navigating a new country, adapting to cultural norms, and overcoming language barriers challenged the students鈥� comfort zones and enhanced their cultural awareness in unexpected ways. Professionally, the insights gained from company visits and networking opportunities broadened their understanding of global business practices and opened up possibilities for their future careers.
The 2024 MBA trip to Brazil was more than just an educational experience; it was a transformative journey that broadened students鈥� horizons and reshaped worldviews. The lessons learned and the connections made will continue to shape their perspectives as they move forward in their careers, making them more culturally aware and globally minded business leaders.
MBA at 91社区 Desautels
Designed for the mid-career student who aims to move to a higher rung of leadership within an organization or the student who seeks to leverage a 91社区 MBA to blaze a new career path in a new country.
