91ÉçÇø

Tuure Tuunanen

Professor of Information Systems
Faculty of Information Technology, University of Jyväskylä
Ìý

Towards Competition and Collaboration: Design Principles for a Coopetitive News Platform

Date: Wednesday, April 16, 2024
Time: 10:30 am - 12:00 pm EDT
Location: Bronfman Building, Room 255

All are cordially invited to attend.

About:

Newspapers’ digital transformation offers various opportunities and challenges for publishers. While some publishers, such as The New York Times, have been able to monetize their online content, many publishers struggle to sustain revenues. Drawing on the strategic alliance literature, we propose that a coopetitive news platform co-owned and operated by multiple competing publishers for cross-selling online news could resolve this problem. However, we lack theoretically grounded design knowledge for designing such a coopetitive news platform. We conducted a five-year echeloned design science research (eDSR) project to address this gap. Through 16 design echelons, we developed a news platform prototype and produced design knowledge for developing it. Our findings offer proof of concept and proof of value for the proposed artefact from users’ and online news publishers’ perspectives. Our contributions to the literature and practice are several. The developed design principles offer a conceptual foundation for designing a coopetitive digital platform with a simplified onboarding process for new paying subscribers that loosely couples platform proxies, enabling them to form a coopetition alliance. This, in turn, creates novel opportunities for bundling and cross-selling content from various coopeting publishers via novel subscription and pricing plans for digital subscriptions using micropayments.