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Course information on this site is not reflective of offerings for the 2025鈥�2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.
Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Automne 2024, Hiver 2025, 脡t茅 2025
Instructors: Etemad, Hamid; Aronovitch, Aviva; Cyrius, Fabienne; Blanchette, Simon (Fall) Dor茅, Bruce; Zhao, Clarice (Winter) Belkhiria, Ferris (Summer)
