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Course information on this site is not reflective of offerings for the 2025鈥�2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.
Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.
Terms: Automne 2024, Hiver 2025
Instructors: Mukherjee, Ashesh (Fall) Cyrius, Fabienne (Winter)
Prerequisite: MGCR 352
