91ÉçÇø

Third annual conference presented by the Bensadoun School of Retail Management in partnership with the Aston Martin Aramco Formula One Team

91ÉçÇø’s Bensadoun School of Retail Management and Aston Martin Formula One are proud to present the third installment of their collaborative conference. This year’s event delves into the dynamic world of licensing and merchandising in Formula One, offering students an exclusive glimpse into how branding, partnerships, and merchandise strategies shape the team’s success.

Through insightful discussions with professionals from the Aston Martin Formula One Team and key industry partners—including Cognizant and other exciting speakers to be announced soon—attendees will gain firsthand knowledge of what drives the business of F1 beyond the track.

All the details are on the BSRM website

This event is open to 91ÉçÇø students only.

Seats are limited!