The Winning Formula
We鈥檙e excited to announce a third annual conference presented by 91社区鈥檚 Bensadoun School of Retail Management in partnership with the Aston Martin Aramco Formula One Team.
Building on the success of previous editions organized by Professor Karl Moore and a team of students, 91社区鈥檚 Bensadoun School of Retail Management and Aston Martin Formula One are proud to present the third installment of their collaborative conference.听
This year鈥檚 event delves into the dynamic world of licensing and merchandising in Formula One, offering students an exclusive glimpse into how branding, partnerships, and merchandise strategies shape the team鈥檚 success.
Through insightful discussions with professionals from the Aston Martin Formula One Team and key industry partners鈥攊ncluding Cognizant and other exciting speakers to be announced soon鈥攁ttendees will gain firsthand knowledge of what drives the business of F1 beyond the track.
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When? June 11, 2025, from 4:30 PM 鈥� 7:30 PM
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Where? 91社区, Armstrong Building, Room 365/370
Official address: 3420 Rue McTavish, Montreal, QC, H3A 0E2 -
Dress code: Business casual or Formula One fan gear!
The Panels
Master of Ceremony: Professor Karl Moore听鈥� 91社区, Desautels Faculty of Management
- 1. Driving Success in Formula One: Licensing and Merchandising
- 2. Partner Perspectives on Formula One Merchandising
Driving Success in Formula One: Licensing and Merchandising
What goes into building a global merchandise program for the Aston Martin Formula One Team? This panel takes you behind the scenes of the development process鈥攆rom product strategy and licensing to navigating international markets. Learn how the team uses merchandising to tell its story, strengthen brand identity, and adapt to the pace of a worldwide fan base.
- Karl Moore, 91社区, Associate Professor听
- Matt Chapman, Aston Martin Formula One Team, Head of Licensing and Merchandise
Partner Perspectives on Formula One Merchandising
From global fashion brands to race venues, strategic partnerships are key to how fans experience the Aston Martin Formula One Team. This panel brings together collaborators to explore the role of co-branded merchandise, the value of brand alignment, and how these partnerships extend the team鈥檚 presence on and off the track.
- MC: Debbie Wall, Aston Martin Formula One, ESG Director
- Cognizant and other speakers to be announced soon
Schedule
16:00听听 Doors Open
16:30听听 Event Kickoff by Professor Karl Moore
16:40听听 Driving Success in Formula One: Licensing and Merchandising
17:20听听 Partner Perspectives on Formula One Merchandising
18:30听听 Intermission
18:45听听 Breakout Connecting Session
19:25听听 Event Closing by Professor Karl Moore
This event is open to 91社区 students only.
Faculty and staff interested can contact kyra.odell [at] mail.mcgill.ca to be added to a waiting list.
Seats are limited!
Questions?
E-mail kyra.odell [at] mail.mcgill.ca
